The most important goal is to update the image because for a patient, choosing the wrong medical institution can be truly fatal.
Patient interaction with the website should be simple and intuitive-allowing them to easily schedule appointments, find the right specialist, and access important information.
The website should also become a repository of content that is valued by the professional community, such as professional research and scientific articles.
For a month and a half, we studied the business processes, interviewed the heads of the clinic, collected analytics on user behavior on the current website, and conducted field research. Based on the user behavior data, we decided to separate the desktop and mobile versions of the website.
An important insight we gained during the research is that the target audience of the website is not patients, but their relatives: children, grandchildren, nephews, etc. The age of the website visitors is 35-45 years.
10% increase in direct visits to the website, which became more user-friendly, and the content was clearly structured by sections.
On average, we reduced the load on the call center by up to 35%, as users were able to find the necessary information on the website instead of calling.
We also increased user engagement in sections related to cancer treatment, departments, and doctors.
